Knowledge, skills and experience are critical to your success in business. But so is your professional image.
Do you look the part to snareand keeptherole you want? If not, you may be sabotaging your success.
Three image experts, all my friends andnetworking contacts, shared with me by email howgood grooming and appropriate dress areessential, regardless of the industry. They emphasized astrong link between self-image, performance and overall business success.
Atlanta-based makeup artistBrandi Mitchellconsidersthe essenceof a polished professional image to be "visual branding."
Author ofLook the part to Get the Role, an insider’s view of how celebrities package and promote themselves, Mitchell considers visualbrandinga “holistic, intelligently packaged, outward expression of your authentic self."
“If you look the part, you get the chance to prove yourself further," Mitchell says, cautioningthat an "image can also stop you in your tracks, even if you’re the best qualified candidate.”
“The better you look and feel, the better results you will generate," Dallas-basedcustom clothierDonovan Englandtells me. But to those who wish to use image to mask poor performance, he would say, “take a hike.”
Looking sharp in business is a serious matter for Washington, D.C.-basedMaggy Francois, whoplans fashion,corporate and nonprofit events and serves asWest potomac Academy'sfashion director. “How your clothes look drastically influence the success of anything you do," she says.
Fashion consciousness is vital, asserts Francois,theCEO ofMaggy Francois LLC."Your look frames the person within. Judging each other based on looks should not be the focus," she says, adding,"however, it’s a reality we all have to face."
Seeing a symbiotic connection between professional image and confidence, Francois advises, "understand how style helps you advance your professional goals and how others perceive you as you express it.”
Here's a roundup of some of their best tips for grooming and appropriate attire:
1. Groom well.
Good grooming involves all the spiny details. Mitchellcites as faux pas “excess hair," such as overgrown body, leg and facial hair, including tuffs in the eyebrows, and "shoddy makeup application."
Visual distractions should also be avoided. “When people first meet you, they perform a visual assessment," Mitchell cautions."Those grooming details help them to form an impression, good or bad. You don’t want anything that is obviously out of place to distract them from the business at hand.”
图像信用: Allen Cooley
Mitchell, whoteaches clients to “polish, package and position” themselves in order to successfully accelerate their careers, says this is essential forall professionals who need to look the part to procure and keep the roles they desire in business.
2. Don't underdress.
“Don’t ever worry about being overdressed," England advises. "Being underdressed is the worst.”
To create a polished, professional look, England says,“Make sure that the clothes fit," a matter that "communicates a great deal about work ethic." He'llnotice when a saleperson’s clothes don’t fit. "Even if I want the product, I won’t buy it. I would rather find someone else who looks the part -- who looks well put together.”
图像信用: Donovan England
England advises men when selecting clothes to steer away from whathe calls “beginner” colors like black, dark navy and charcoal. “Go more for navy blues that have a pop of mid- to lightgrays," he says. "They give you a more distinguished look.” He suggests avoiding patterns until mastering a look in the staple tones.
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3. Boost your fashion sense.
Sometimes your goal is to look put-together, even when aiming for comfort, Francois says.
A comfortable cardigan is a great choice for a business casual look, she advises women. 58003
图像信用: Naiffer Romero photography
"Ballet flats are superchic and I wear them frequently, she adds.plus, "nude anything complements everything, she points out.
“Not dressing for the season bothers me the most," Francois says,referring to someone wearing shorts or flip-flops in the winter.
But being sharp in business isn’t just about fashion, Francois says. 58003 “Listen and learn from people who are smarter than you," she says. "Take big risks and make big mistakes. They are all lessons that will allow you to grow and develop thick skin.”